The History of Smokey Bones
Beginning in 1999, Smokey Bones coupons for discounts on meals, free appetizers or kids meals began showing up in the Orlando area newspapers and advertising mailers. Advertising succulent fall-off-the-bone ribs, slow cooked brisket and skillet cornbread appetizers, the new Darden Restaurants brand was off to a great start. The restaurants appealed to those in search of a sit-down meal served in a comfortable atmosphere at a reasonable price and soon other locations popped up throughout Florida. At its largest, the family-friendly chain had more than 120 locations in 28 states.
Diminishing sales and the inability to take the chain national prompted its sale in 2007 to a Sun Capital Partners affiliate. Shortly thereafter, the new owners, Barbecue Integrated Inc., launched a campaign to turn the restaurants around. The original Smokey Bones Barbecue & Grill featured a log cabin atmosphere with a twist. The twist was the numerous televisions placed throughout the dining area and bar with volume controls at the tables. Although some patrons liked the feel of dinner in front of the TV, for many, especially those with younger children, the televisions proved to be a distraction and interfered with their dining experience.
The new look, introduced in the Florida market in 2009, relegates the televisions, now wide-screen, to the bar and keeps the dining area focused on the food. The country lodge theme has been replaced by a more contemporary decor that better represents the restaurant chain’s new name and primary market, Smokey Bones Bar & Fire Grill. The rebranding effort and the change in emphasis from barbecue to the bar business has been an early success, which is reflected in the steady increase in sales for the locations that have received the face lift. Barbecue Integrated plans to incorporate the updated look throughout the brand.
Although the focus is now concentrated on the bar, the menu has not suffered. Customers can still enjoy the signature slow cooked barbecue and fire grilled steaks along with and several new favorites. Fire starters include beer battered mushrooms, chicken chili nachos and a variety of sliders featuring pull pork, fire grilled hamburger, and spicy buffalo-style chicken. A few of the standbys like the chicken fried chicken are no longer on the menu however, there are a host of other full of full-flavor appetizers, salads, sandwiches, steaks and burgers to choose from.
Find Smokey Bones Promotional Discounts, Deals, & Coupon Codes
Smokey Bones coupons are periodically available in local newspapers, local fundraising coupon books like Attractions and Fun Saver, and the company website, but the best way to receive discounts is to sign up with their loyalty program. The Bones Club is a rewards card that allows customers to earn points for purchases made at the restaurants. Points are earned for each dollar spent and once 200 points are accumulated, $20 is credited to the customer for use on a future visit. To become a Bones Club member, patrons need to pick up a registration form at the restaurant and then activate their number online. Another benefit of the Bones Club is the special Smokey Bones coupons for discounts off meals and free appetizers that the restaurant emails to club member throughout the year. As a bonus for signing up, new members receive a Smokey Bones coupon for a free appetizer and 100 points to get them started. Customers can also add their email address to the Smokey Bones mailing list online and receive coupons, specials announcements, and other news directly in their inbox.
Complete information about the bar and restaurant, menu, and how to become a Bones Club member is available online at www.smokeybones.com.