Michaels Background Information
The growth and success of Michaels, a nationwide craft and hobby store, has produced a solid business model that continues to thrive despite a slow economy. Starting in 1984, when the Michaels chain consisted of 16 stores located mainly in Texas, the company went public and pursued an aggressive expansion plan. Ten years later over 500 stores spread across the U.S. making Michaels the largest craft and art supply chain in North America. Despite a weak economy in recent years, the company continues to gain a substantial share of their market and now has over 1000 stores in 49 U.S. states and Canada.
Part of the current success of Michaels is related to the selection of products sold at the each of the stores. They carry a wide assortment of items for art and creative design, crafts and home decorating. The company continually offers incentives to buyers through coupons and special promotions with deep discounts on seasonal items both before and after holidays. Store employees are encouraged to work with customers on specific projects such as floral arrangement and scrapbooking and provide helpful advice and support. Many stores offer classes and demonstrations for crafts and art projects for both adults and children.
Art Supplies and Framing
Starting with the original stores, the Michaels inventory always includes art supplies for oil painting, watercolor, acrylics and other mediums. Along with brushes, canvas, paper and paints, instructional materials and templates are also available. Frames in a variety of materials including wood, metal and ceramic can be purchased in desktop to wall mount styles and sizes. Custom framing is another specialty of the stores. In several states of the U.S., the Aaron Brothers stores, also owned by Michaels, provide custom framing services and carry a selection of prefab frames, finished prints ready for hanging and mattes.
Michaels does a large percentage of business in the craft supply arena. They stay ahead of the market trends and add popular new items for jewelry making, beading, knitting, fabric painting, scrapbooking and craft painting. For anyone who enjoys crafts, the store normally provides all the necessary tools and supplies for most do-it-yourself projects. A selection of books, magazines and educational materials can be purchased for novice crafters or gifts. The inventory in the Michaels stores continually rotates with new items, seasonal displays and finished products on exhibit to stimulate ideas for home craft projects.
Artificial Floral Products and Home Décor Items
Another way that Michaels continues to draw customers is by offering home decorating items such as artificial floral products and supplies, candles, vases and home accent pieces. Holiday decorations become available long before the season starts for those who enjoy completing projects in advance. Every season from fall to spring brings an abundance of color to the store with items specifically related to each holiday or season. Gift wrapping products including ribbons, papers, decorative boxes and bags are also featured. The stores are typically filled with abundant inventory including $1.00 items such as notepads, calendars and closeout specials.
Find Promotional Discounts, Coupon Codes, and Deals for Michaels
Many local newspapers carry ads for Michaels that feature coupons that run for specific periods such as a week or month. Typical incentives include 50% off a framing order and 40% off one non-sale item. The flyers also highlight current sales on specific products. By registering at their website each customer receives an additional coupon available for a limited time. Teachers who register also are eligible for extra discounts throughout the year. Coupons may also be found through the various coupon Internet sites.